Best aspect ratio for each platform (9:16 vs 1:1 vs 4:5)

The wrong aspect ratio wastes half your ad — a landscape clip pinched into a vertical feed, or a square ad leaving a Story half empty. Here’s the simple map of what to run where.

The map

The two-ratio shortcut

If you only make two, make 9:16 (covers all vertical placements) and 4:5 (the strongest feed ratio). Those two cover the vast majority of DTC paid social.

Why 4:5 beats 1:1 in feed

Portrait 4:5 takes more vertical space than a square, so it commands more of the screen as someone scrolls — usually a measurable lift over 1:1 for the same creative.

Export every ratio at once

The efficient workflow is to build the ad once and render each ratio, rather than rebuilding per placement. Because VoolMotion templates are format-aware, you can pick a template, fill in your product, and export all four sizes. More detail in our formats guide.