A launch gets one first impression. This checklist covers what a launch video ad needs and every placement to have ready before you go live.
The video itself
- A hook that signals “this is new” in the first second.
- The reveal — show the product clearly and early.
- One core benefit — the single reason it matters, not a feature dump.
- Proof if you have it — early reviews, waitlist numbers, press.
- A clear CTA — Shop the launch, Get yours.
Every placement, ready on day one
Render 9:16 for TikTok, Reels and Shorts, 4:5 or 1:1 for feeds, and 16:9 for YouTube so the launch is live everywhere at once. A launch template exports them all from one build.
Variants to line up
Have a couple of hookvariations ready so you can pivot fast if the first angle doesn’t land — launch momentum is too valuable to spend a day waiting on an editor.
After launch day
Roll winners into retargeting for everyone who watched but didn’t buy, and keep the freshest angle running while the launch is still news.