TikTok ads live or die on feeling native, and that starts with getting the spec right. Here are the numbers for 2026, plus how to make an ad that actually fits the feed.
TikTok video ad specs
| Attribute | Spec |
|---|---|
| Aspect ratio | 9:16 (vertical) |
| Resolution | 1080 × 1920 recommended |
| Length | 9–15s sweet spot (up to 60s) |
| File type | MP4 or MOV |
| Sound | On by default — design for sound |
Mind the safe zones
TikTok’s UI — caption, username and buttons — overlaps the bottom and right of the frame. Keep text and your product clear of roughly the bottom third and the right edge so nothing important gets covered.
Make it feel native
The winning TikTok ad doesn’t look like an ad. Lead with a spoken or on-screen hook, keep it vertical and fast, and avoid the polished-commercial look. A TikTok product template handles the framing so you focus on the message.
How to make one fast
Pick the template, drop in your product and hook, and export a 1080 × 1920 MP4 ready to upload. Then make a few more — TikTok rewards volume and freshness, so one ad is rarely enough.