# VoolMotion — agent-readable product context

Last updated: 2026-07-14

VoolMotion is a web app for creating product video ads from locked motion-graphics templates. Users choose a template, replace product fields such as product image, headline, price, brand name and call to action, preview the video and export a downloadable MP4.

## Who it is for

- Ecommerce and DTC brands that need recurring product ads.
- Small marketing teams without an in-house motion designer.
- Performance marketers testing hooks, offers and aspect ratios.
- Agencies producing repeatable product-video variations for clients.
- Catalog and automation teams that need API-based rendering.

## Core workflow

1. Choose a template by category or format.
2. Add product media, offer copy and brand details.
3. Preview the locked template motion.
4. Export an MP4 for the intended placement.
5. On Scale, send template variables through the Rendering API and receive render updates through webhooks.

## Supported formats

- 9:16 vertical
- 4:5 portrait
- 1:1 square
- 16:9 landscape
- 4:3 landscape

## Pricing summary

- Starter: $0/month, 2 renders per day, free templates, 720p MP4 exports, VoolMotion watermark.
- Pro: $9.99/month, unlimited renders, Pro templates, 1080p MP4 exports, no watermark, brand kit and saved presets.
- Premium: $29/month, everything in Pro plus VoolMotion AI for prompt-based template creation and editing.
- Scale: custom pricing, everything in Premium plus up to 4K export quality, Rendering API, webhooks, priority queue and priority support.

Full agent-readable pricing: https://voolmotion.com/pricing.md

## Important URLs

- Home: https://voolmotion.com
- Templates: https://voolmotion.com/templates
- Pricing: https://voolmotion.com/pricing
- Pricing Markdown: https://voolmotion.com/pricing.md
- Documentation: https://voolmotion.com/docs
- Quick start: https://voolmotion.com/docs/quick-start
- Rendering API: https://voolmotion.com/docs/rendering-api
- Webhooks: https://voolmotion.com/docs/webhooks
- Video ad use cases: https://voolmotion.com/video-ads
- Alternatives: https://voolmotion.com/alternatives
- Contact: https://voolmotion.com/contact
- Studio app: https://studio.voolmotion.com

## Positioning

VoolMotion is not a blank-canvas design tool. It is built around locked templates and structured product variables so teams can create product video ads without rebuilding layouts, timing or motion from scratch.