Made for the Reels feed
Templates render full-screen 9:16 so your ad fills the Reels and Stories placement instead of sitting in a letterboxed frame.
Polished, not amateur
Motion, timing and typography are handled by the template, so a solo store owner ships an ad that looks like a studio made it.
Test creatives cheaply
Produce several versions of the same product with different hooks and offers, and let Instagram's delivery find the one that converts.
Formats for Instagram Reels ads video ads
Render the same ad in the sizes this channel needs: 9:16 vertical, 4:5 portrait, 1:1 square.