Pinterest is quietly one of the best-kept secrets in DTC: users arrive planning to buy, not to be entertained. That shopping intent makes video Pins convert — if you get the spec and the angle right.
Pinterest video ad specs
| Attribute | Spec |
|---|---|
| Aspect ratio | 9:16 or 2:3 (vertical) |
| Resolution | 1080 × 1920 / 1000 × 1500 |
| Length | 6–15s recommended |
| File type | MP4 or MOV |
Why Pinterest works for DTC
Pins have a long shelf life and users treat the platform as a shopping planner. That means a product video keeps working for weeks, and the audience is closer to purchase than on entertainment-first feeds.
Ad ideas that fit
- How-to / styling: show the product used or styled — Pinterest loves ideas, not hard sells.
- Before/after: the transformation that made the product worth it.
- Seasonal & gift: Pinterest planning spikes around seasons and holidays.
Make one
Pinterest wants vertical, so start from a 9:16 template, drop in the product and idea, and export. The same vertical ad also feeds TikTok and Reels, so one build stretches across platforms.